Lead management is the process of apprehending leads, follow their venture and actions, certify them, giving them constant attention to make them sales-ready, and then passing them on to the sales team.

Lead management is the process of running leads, always and fairly.

The Lead management systems

Lead Capture

Lead Capture means the lead gets captured automatically in your system. Lead capture automation ensures that each lead is provided into the system right at the point of origin, preventing lead leakage of any sort.

Lead Tracking

When a lead is captured, the lead management or lead tracking software would start tracking the activities and behavior of that lead like the pages where they are visiting or while they fill any form

Lead Distribution

After capturing the leads, you need to pass them on to the relevant salespeople, as it can be done automatically.

Lead Qualification

The leads are checked to identify if they are worth pursuing or not. CRM and Lead Management systems give a score to each lead based on the chances of their closure.

Lead Nurturing

Lead nurturing consists of consistently engaging the leads across multiple channels, by sharing content they will find interesting when they are not interested to buy.

Lead Vs Customer

Lead management is frequently mentioned as a characteristic when discussing customer relationship management (CRM), so it’s sometimes difficult to sum out the difference between the terms.

  • Prospect: Person in your prey demographic and market
  • Lead: Person who wants to learn more about suspension you offer
  • Customer: a person who has purchased your solution

Even a straightforward process can become complex as your business begins to produce a variety of sales opportunities. Lead management makes your sales team more successful by creating a pool of interested shoppers and then sieve out the unqualified leads. 

Lead Strategies

Electronic lead generation encompasses a wide range of strategies, campaigns depending on the platform on which you wish to capture leads. It consists of,

  • Facebook Lead

Originally, businesses could use outward links in their posts and information in their profile to attract foreigners to their websites. Facebook also has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook assistant directly to your webpage.

  • LinkedIn Lead

LinkedIn has been growing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn generates Lead Gen Forms, which auto-populate with a user’s side view data

  • Twitter Lead

This will let you generate leads directly within a tweet without having to leave the site. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they must do is click “Submit” to become a lead. 

  • B2B Lead

B2B is a working model that needs a particular attitude to lead generation. SEO is the top asset for capturing business leads, followed closely by email marketing and social media.

Conclusion

Lead management helps you to devise a lead-generation strategy that makes sense for your company so you can build your campaigns intelligently and cost-effectively. This also helps to create a systematic and process-oriented approach to convert a lead to a prospective client.

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