Lead management is the process of apprehend leads, follow their venture and actions, certify them, giving them constant attention to make them sales-ready, and then passing them on to the sales team. Lead management is the process of running leads, always and fairly.
What does a salesperson do? A salesperson finds destined buyer for their company's sales experience through online research, mails and phone surpass, and social media messaging. They work with these prospects to identify their challenges and needs, and ultimately find a solution.
Customer touchpoints are where customers correspond to with your brand, product, service, etc. It means that you can design with better customer experiences. It can enhance user and customer journey mapping exercises.